Bull Electric Co., Ltd. was founded, with “Bull” as its brand and with “making sockets durable forever” as its strategic positioning. Bull’s products have been well received by consumers since launched. Then Guyao Manufacturing Plant was set up to start its modern production.
HISTORY OF DEVELOPMENT
Bull became the first brand in the industry certified by the National Commission with Conformity Certification of Electrical Equipment (CCEE). Committed to staying away from “price war”, Bull has established its brand reputation of high quality in the industry. Bull is one of the main drafters and constitutors of the new national standard GB2099.3-1997 for socket adapters.
Bull is the first enterprise in the industry certified by CCEE
Bull was the first manufacturer of switches & sockets with a button in the industry, to ensure safer usage for customers.
Bull was awarded the title of “National Qualified Products with Stable Performance” by the Quality Testing Association of China.
Bull was affirmed to be owning the largest market shares in China
Bull was awarded the title of "National Qualified Products with Stable Performance".
Bull was formally moved into Cixi Guanhaiwei Industrial Park and successfully transformed into a standardized and specialized manufacturing group.
Bull was the first enterprise in the industry to pass ISO9001:2000 International Quality System Certification and ISO14001:2004 Environmental Management System Certification.
Bull was honored the prestigious title of “Manufacturer with Integrity” of the year.
Bull was awarded the “Certificate of Recommendation for Products with Reliable Quality” issued by CCEE.
Bull was a leading company in the industry firstly winning the title of “China Famous Trademark” for its adapter brand. Bull launched its F series of lightning-proof adapters, epitomizing the state-of-the-art technologies of the industry.
Bull participated in the drafting and constitution of new national standards for sockets. It is the leading enterprise in the industry creating integrated apertures of new standards, which were granted national patent. As a leader in the innovative national standard times, Bull offers its own patent to the industry and bears liability for guiding the industry to upgrade and ensure the safer environment of electricity use for the whole society.
Bull established Ningbo Bull Electric Co., Ltd. in Cixi City, specializing in the R&D, production and sales of wall switches, sockets and other related products to comprehensively enter the field of wall switches and sockets.
Ningbo Bull Electric Co., Ltd. went into formal operation and was moved to its new plant.
Bull established a high standard professional laboratory, which was certified by Underwriter Laboratories Inc. (UL), the most authoritative agency in product safety testing and certification in the US.
Bull has received a total of 155 national patents.
Bull was awarded the “Innovative Single Marketing Award of Chinese Enterprises in 2009” and the “Annual Innovation Award of the Best Distribution Channel Integration”
The fourth new production base was built in Longshan Industrial Park.
Bull carried out overall standard management and introduced the information technology to improve the management operation efficiency.
An excellent performance model was introduced to enable a more standardized formulation, management and execution of the corporate strategies, bringing new vigor and vitality for Bull’s sustainable development.
Bull launched a brand promotion campaign in collaboration with the world-renowned star Mr. Zhen Zidan, which successively promoted the new advertisements and the integrated promotion activities of “Small Socket, Big Safety”.
Bull became the first company in the industry to run prime time commercials on China Central Television (CCTV), further promoting its image as an unparalleled leading brand.
Bull sockets were accredited as “The Most Trusted Brand by Consumers” for 2 consecutive years.
Bull used the colorful switches of IMR process integrating color painting and injection molding for listing.
Bull socket converters were firstly awarded “Top 50 Famous Brand Products of Jiangsu, Zhejiang, Anhui, Jiangxi and Shanghai in 2012”
Bull was awarded “Ningbo Mayor Quality Award” in 2012.
Automation was fully introduced into the whole production process to further improve production efficiency and quality upgrading.
Bull was titled “Annual Green Enterprise in China.”
Bull has received a total of 313 national patents.
The brand influence in the industry was far ahead, and Bull won the golden prize of “2013 China Advertising Great Wall Awards” for marketing and distribution
Ningbo Optoelectronic Technology Co., Ltd. was established, and Bull formally entered LED industry.
Intelligent Joint Project Department was set up.
It formally introduced “business department system”, and was transformed into the model under management and control of the group.
Anti surge and series of sockets special for office were listed.
Sales size of Bull Wall Switch was among the top three in the industry.
G11 colorful butterfly series of switch sockets and G15 large-spacing switch sockets were listed on the market.
The Bull anti-flickering LED bulbs were officially listed.
Bull’s self-owned brand went out of the country and was sold to India and Philippines.
Wall switches of aluminum magnesium alloy and switches of high crystal glass were listed.
The Business Department for E-commerce was set up and entered Tmall.com, JD.COM, yhd.com and other large e-commerce platforms, so as to improve the e-commerce sales strength of Bull.
Digital Superfine Plant was set up, mainly responsible for the production of converters and extended products with digital appearance quality and functional characteristics.
Bull anti-rain sockets were awarded IF Award of international industrial design.
Digital Superfine Business Department of Bull was set up.
Bull built B2B model and project group for market standard product customization, to realize fast response to market and meet customers’ customization demand.
Anti surge and series sockets special for office were listed.
Wall Switches Business Department was moved to adapt to the rapid development momentum of wall switches product line.
The sales amount of Bull LED Business Department was more than RMB one hundred million.
Bull LED lamps and ceiling lamps were listed.
(IF Certificate for Rainproof)
Bull products were officially launched on Amazon platform in the United States.
Bull sockets of new national standard of “New National Standard-Safety Upgrade” were fully listed.
Bull first won the “Top 500 Most Valuable Brands in China” in 2017 issued by World Brand Lab.
Bull has completed the transformation of top layer structure, which is transformed from Business Department to 3 pillar models.
Bull successfully set up Provincial Postdoctoral Programme.
Bull was reformed into Bull Co., Ltd.